Thursday, February 15, 2007

Course material about Pricing,February 9th, 2007

Product pricing:

Activities in tourism
• Tourism development
• Tourism promotion
• Tourism markets

Tourism development
• infrastructural development (f.eg master plans, traffic policies, regulations, restrictions, national legislation and international agreements
• education, research, international networks
• economical, social, political development
( f.eg. European Union)


Tourism Promotion

• promoting countries, areas and regions, cities, events, places of interest ( Unesco Sites), cultural attractions etc.
• promotion is all or partly paid by public funding; National Tourist Boards, Convention and Hospitality Bureaus (US), City or Municipality Tourist Offices, Tourism Branch Associations ( f.eg Rural Tourism Organizations )

Tourism Markets
• Tour operators
• Travel agents
• Incoming Agents
• Wholesalers
• Retailers

SUPPLIERS:
• Traffic
• Accomodation
• Attractions
• Programs


PRODUCT PRICING
Market economy rules apply:

• market economy
• strategic planning
• business idea
• business plan
• product placement on the market place
• products
• images
• values

Different Cultures on The Markets ?

How do these cultures discuss of THE PRICE?
• The Americans?
• The Russians?
• The British?
• The Japanese?
• The Chinese?
• The Egyptians?
• The Saudi Arabians?


WEB SITES FOR LOW FARE FLIGHS:

www.sidestop.com www.easyvols.fr www.traveljungle.com www.luftgrop.com


The new clients in travel agencies and at tour operato´r desks:

business travel

widebody aircraft

added 1st class supplement (33,3% extra)




Y- airfare = normal economy air farediscounts :- child 50 %- student - infant 90%- pensioner- spouse added super sonic extra fare – Concorde SPACE TOURISM!!

www.sidestop.com

www.easyvols.fr

www.traveljungle.com

www.luftgrop.com

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