Happy Easter to everybody

What are the factors that have an impact on

a) Air tariffs of international airline: The amount of the visitors, different kind of taxes by Government.

b) Package Tours( Finland- Mediterraniean area): What type of tourist is travelling, taxes and what kind of carriers fights for these turists that has a direct effect on the price and price competition is pretty hard. All the factors are involved like buyer customer, indemediaries and different supplier companies.

c) Special Interest Tours ( Germany- Finland): Travel volume, Incentive travel, The price and different suppliers, indemediaries and buyers

Suppliers acting on the tourism markets

Travel agencies( can also be indimediaries), companies that are handling accommodation, transportation, deliver of food like different restaurangs. Different bureaus and conference field.

Source of fundings with mentioned activities

Fundings comes from the Government, State, different actors active in tourism business

Definition of Tourism promotion

Every country promotes and build awareness of the country by communicating with different Travel Bureaus, Conference Centres, Travel Agencies and many other supplier, intermediaries and buyers who are involved with tourism.

Definition for tourism development

Tourism is one of the largest and fastest growing industries in the world. Tourism sector is an increasingly source of employment. The tourism development covers the whole infrastructure of different actors and activities including tourism field.

Suggestion for a weekend trip to a Finnish couple

Ms & Mr Lahtinen
Helsinginkatu 13,
06100 Porvoo

Dear Mr and Ms Lahtinen,

Your reguest of an initerary on a weekend trip, departure on Thursday 5.4.and arrival on Sunday 8.4.2007

Thank you for contacting us in requesting an offer to. We are pleased to offer you the following:
A luxury weekend in the heart of Lapland- Saariselkä in a hotel Kakslauttanen.
Saariselkä is located in Northern Finland and is an active tourist centre with a wide variety of
services like Husky Safaris, Ice Fishing and Sami Culture.
The Hotel Kakslauttanen is located 10km to the North of Saariselkä and is an hotel made of
ice and class. Kakslauttanen is also a marvellous place to be when you want to experience The
Northern Lights.
Imagine yourself sleeping in a Igloo made of snow or class. it is totally quiet. Lights inside ice illuminate the Igloo. Comfortable sleeping in warm down sleeping bag. In hotel Kakslauttanen
you can also find the symbol of every Finn, the Sauna. Largest Smoke Sauna room for 100 persons and nice restaurant with typical dishes of Lapland.

Itinerary
The fare includes: Flights with Finnair to Helsinki- Ivalo 5th of April
Flights with Finnair to Ivalo- Helsinki 8th of April

Bus transportation from Ivalo Airport to Hotel Kakslauttanen 5th of April
Bus transportation from Kakslauttanen to Ivalo Airport 8th of April
Accommodation in Hotel Kakslauttanen in a Igloo for two person for 3 nights.
The Fare does not include:
Personal travel insurances or any personal or other cost that may occur during the trip and that are not listed in this offer. Our offer is based on the currency rates and travel regulations applied in the European Union on
February 16th, 2007.
We shall be happy to provide with more information and make the necessary reservations. Looking forward to hearing from you earliest convenience.

Accommodation price for two persons: €2533/3 nights, including transportation
Flight price for two persons both ways: €400, including taxes
Total amount: €2933

Sincerely Yours:

Annika Puustelli
Office clerk



Helsinki Expert Oy
Rautatieasema 1
00100 Helsinki
Tel.phone: 09-543 222
fax. number: 09-543 221
Email: annika.puustelli@helsinkiexpert.fi

The exam questions 16th of March

1 Please use the sources in the internet and make a suggestion and of a week-end trip to a Finnish couple. Departure Thu- Arrival Sun.

Please quote the price and make a written offer addressed to Mr and Ms Lahtinen, Helsinginkatu 13, 06100 Porvoo

2 What is the definition of
- toursim development
- tourism promotion
- what is the source of funding in these activities

3 Name the suppliers acting on the tourism markets

4 What are the factors that have an impact on
a) air tariffs of international airlines
b) package tours from Finland to the Mediterranean area
c) Special Interest Tours from e.g. Germany to Finland

Adding a value to goods

The bigger the value the bigger is the profit margin.

How much is spent on promotion has affected to the price that customer
is paying....

Examples of adding a certain value to an product

Syke Kuntoiluun, hyvään oloon ja hemmotteluun.	Avec Sokos Hotels Avec on nautiskelua kahden kesken, yhteistä aikaa poissa arjen rutiineista.
Häät Ikimuistoinen hääyö vietetään Sokos Hotelleissa!	Onni Oravan Perhehotellit Onni Oravan perhehotellit - elämyksiä lapsille, vaivatonta vanhemmille.
Lähde teatteriin Lähde teatteriin, tarjontaa ympäri Suomen.	Lähde Helsinkiin Lähde Helsinkiin... Helsingin teatterit ja ooppera kutsuvat.
Lähde näyttelyyn, konserttiin, shoppailemaan Lähde konserttiin, näyttelyyn, shoppailemaan...	Pääsiäinen Pääsiäisen taikaa Sokos Hotelleissa.
Fun Fun on bailaajan tie uusiin kuvioihin.	Ski Toppaa ylle ja sukset alle.

My learning analysis about the Interview Ms Riitta Hirvonen and the article 16th of March

Markting is about providing value to customers for a return of a fair price at a profit. Marketing is

knowing what to do to full fill the need and wants customers has. Marketing has four P´s as a framework and they are:

1) product( simply what are we offering to the customer)but it is important to try to add an value to the product we are selling, example is to lower the prices 20% or perhaps offer a client an theatre ticket in some certain package, like in hotelpackage.

2) Price(what we charge from the customers, for our product) price must be reliable to the product. Not too cheap or too expensive, try to meet customers expectations.

3) Promotion(the way we are communicating)to tell the customers about certain discounts going on in the shop. Or try to tell about some other huge discount coming example on Easter.

4) Place( it is how and where we deliver the goods) It is important to be aware of non-verbal elements in our body language when we are selling the goods, tone of voice is more power full than the words it self. Make clear and clarified objectives.

Structures:

Product pricing

-tourism development:

There will be more seniors with a lot of travel experience and they will increase the demand of

quality, convenience, security and easier transportation.

Number of household will be decreasing, with a huge spending power and higher incomes

Increasing demand for one-person goods, emphasis should be more on comfort.

Health holidays and awareness will be increasing and also wellness products and activity holidays.

Average level of education is increasing so the demand for certain special products like culture and history packages are increasing.

Budget airlines are here to stay, so more new destinations will be on the market

-tourism promotion:

Every country tries to promote themselves some how as an interest new destination, with rapidly changing goods. To us it is Santa Claus and Lapland, but how long the Japanese are really interested and exited to come to Finland to see the nature and Santa Claus? Expire our added value when? Maybe when the nature is not so beautiful anymore because of the change our climate is going thru.

Demand of new destinations will increase, especially the leisure time. Pressure and hard work stimulates the wish for more leisure and relaxation. Shortening the holidays for more short ones.

-tourism markets:

Lifestyle in western society changes. Hobbies and holidaymaking will be more often combined.

Suppliers has to have completely new products, concepts and services to meet the consumers needs to benefit themselves in the markets.

Internet will continue to increase, direct booking and packaging. Availability of destinations are more easier to find and also information.

Increase for high speed trains, flights with no stops between, better roads etc.

There are different cultures to markets. When we think about Islam and Muslim countries. They have minarets already developed to airplanes and all around the world. We as Western has to be more aware of different cultures and be also more acceptable.

Appendix for package fare

Accommodation: IBIS Amsterdam Westcorner 21st of May- 24th of May

5* Double room €405

Prices does not include breakfast an city tax 5% from the room rate

Total amount for 10 person: €2025

Flights: Finnair: Helsinki- Amsterdam- Helsinki

Price without taxes €150
Tax €54,36
Office fee €15

Total amount for ten persons: €2058,60

total amount of the trip: €4083,60
per/person: €408,36

8th of March.The tourpackage assignment for 10 student group in Holland, Amsterdam

This assignment was about to do an tour package for a 10 persons group. Destination and hotel I could pick by myself.

TOUR PACKAGE

Period: 21-24.5.2007
10 persons, student group from Helia
Holiday trip to Holland Amsterdam

Accommodation:

IBIS Amsterdam Westcorner
Bed& Breakfast
Hotel has total 180rooms. The rooms are very comfortable and the bathrooms have very modern shower. There is nice bar and breakfast area. The hotel is ideal for tourist groups.
Located near the exit 102 of the motorway A10. It has easy access to the city center by regular bus. It takes about 10 minutes to central station.

Double room: €405, breakfast is not included and not the city tax 5% of the room price

Comfortable and spacious rooms with shower, toilet, air conditioning, safety box, pay TV and
possibility to use wireless internet

Offer for groups: Stay for 3 nights pay only for two, discount is 15%

Total price for room per person:€202,50

Flights:

Flights are with Finnair:

Helsinki- Amsterdam
21.5.2007
AY 841
Hel 8:15 Ams 9:45

Amsterdam- Helsinki
24.5.2007
Ay 841
Ams 11:55 Hel 15:20

Total cost for flight per/ person: €205,86

Total amount for the tour per/ person:€408,39

Appendix: The package fare

16th of February, Appendix 1 for Prices

APPENDIX 1
Prices on your reguest Belgium Arlon
Accommodation:
Ac Hotel Arlon 1st of February-7th of February
Single room
€ 438
Executive single room
€ 498
Double room
€ 486
Prices includes breakfast, taxes and service fee
6 nights
3 rooms
4 persons
Total amount:
€ 1 422
Flights
Ryanair 1st of February- 7th of February
Tampere- Frankfurt-Hahn
€ 24,99
Frankfurt-Hahn- Tampere
€ 19,99
including handling fee
Total cost of flight
€ 312,32
Car rental
Economy Car Rental , 6 days
including the Cross Boarding Card
Mini Car, 3 doors VW Lupo
€ 172,80
Total amount for the trip
€ 1 907,12

(16th of February) Dear Ulla-Maija Rouhiainen

RE: Your reguest of an initerary on Belgium, Arlon 1th of March 2007 until 7th of March( 6 nights)

Thank you for contacting us in reguesting an offer to. We are pleased to offer you the following:

ITINERARY
The fare includes:
Fligfhts to Tampere- Frankfurt Hahn 1st of March
and from Frankfurt Hahn-Tampere 7th of March

Car rental from Frankfurth Hahn airport, car rental company Economy Car Rentals.com
for six days, including the Cross Boarding Card. Car pick-up Frankfurt-Hahn Airport

Accommodation in AC Hotel Arlon
Single room, executive room and Double room
6nights
3 rooms
4 persons

The Fare does not include

Transfer to Helsinki- Tampere, airport and Tampere- Helsinki
Personal travel insurances
Any personal or other cost that may occur during the trip and that are not listed in this offer.

Our offer is based on the currency rates and travel regulations applied in the European Union on
february 16th, 2007.

We shall be happy to provide with more information and make the necessary reservations. Looking foward to hearing from you earliest convienence.

Sinceraly Yours:

Annika Puustelli
Office Clerk

Helsinki Expert Oy
Rautatieasema 1
00100 Helsinki
tel.phone: 09-543 222
fax number: 09886543

email address: annika.puustelli@helsinkiexpert.fi


Prices you find with appendix 1

16th of February, Reguest for 4 ladies from Finland

Dear Professionals to be,

We are group of 4 ladies in Finland and would like you to make us a travel plan as follows:
March 1st Helsinki-Brussels
March 7th Brussels-Helsinki
Accommodation in 2 twin and 2 singles on the area of Ardennes, near Luxemburg, pls suggest a
leave the same place 7th of March.

Brgds,
Ms Ulla-Maija Rouhiainen
Lainkuulijantie 42, 00690 Helsinki
ulla-maija.rouhiainen@kolumbus.fi

Nearest city is Arlo

Air company used is Ryanair

map from the area:http://www.xs4all.nl/~hanvu/kaart.html

Cheapest possible hotel is AC Hotel Arlon

Single room: €483

Executive single room: €498

Double room: € 486

Room prices includes breakfast,taxes and service fees.

6 nights

3 rooms

4 persons

Total amount for accommodation is €1422 (this includes a discount)

Cheapest flight to London, February 2th,2007

Our task for 2th of February was to find from Travel Fair web pages cheapest possible flight from
Helsinki to London.

Web page to travel fair is: www.finnexpo.fi/matka

The cheapest I found was from Blue 1, www.blue1.fi

Course material about Pricing,February 9th, 2007

Product pricing:

Activities in tourism
• Tourism development
• Tourism promotion
• Tourism markets

Tourism development
• infrastructural development (f.eg master plans, traffic policies, regulations, restrictions, national legislation and international agreements
• education, research, international networks
• economical, social, political development
( f.eg. European Union)


Tourism Promotion

• promoting countries, areas and regions, cities, events, places of interest ( Unesco Sites), cultural attractions etc.
• promotion is all or partly paid by public funding; National Tourist Boards, Convention and Hospitality Bureaus (US), City or Municipality Tourist Offices, Tourism Branch Associations ( f.eg Rural Tourism Organizations )

Tourism Markets
• Tour operators
• Travel agents
• Incoming Agents
• Wholesalers
• Retailers

• SUPPLIERS:
• Traffic
• Accomodation
• Attractions
• Programs
•

PRODUCT PRICING
Market economy rules apply:

• market economy
• strategic planning
• business idea
• business plan
• product placement on the market place
• products
• images
• values

Different Cultures on The Markets ?

How do these cultures discuss of THE PRICE?
• The Americans?
• The Russians?
• The British?
• The Japanese?
• The Chinese?
• The Egyptians?
• The Saudi Arabians?


WEB SITES FOR LOW FARE FLIGHS:

www.sidestop.com www.easyvols.fr www.traveljungle.com www.luftgrop.com


The new clients in travel agencies and at tour operato´r desks:

business travel

widebody aircraft

added 1st class supplement (33,3% extra)




Y- airfare = normal economy air farediscounts :- child 50 %- student - infant 90%- pensioner- spouse added super sonic extra fare – Concorde SPACE TOURISM!!

www.sidestop.com

www.easyvols.fr

www.traveljungle.com

www.luftgrop.com

Pricing, February 9th, 2007

1. Please consult the Dutch Valkering Incoming agents CONFIDENTIAL TARIFF http://www.valkering-incoming.nl/index.asp
password:
valkering010794

2. Pick a destination of your choice, pick a hotel

3. Find an air fare

4. Create a tour package for a group of 10 special interest travellers ( you can decide their field of interest by yourself)

Pls use the excel-program when quoting the package fare

pls mail your excel sheet to

(exclusivity as a term of contract)